Tulip Time
I developed a marketing campaign consisting of 5 visual communication pieces that attract, inform, and engage an age-specific audience group to a Michigan tourism event. First, I started off by conducting preliminary research on my demographic (ages 25-35) and the Tulip Time Festival. After, I began to work in four phases to create a successful marketing campaign: Pre-Design, Visual Studies, Elements, and Final Campaign Design. The 6 final design pieces include a poster, billboard, flyer, tote bags, pattern design, and an illustration.